For the Public Relations Global Network, we conducted a survey of 546 marketing, communications and business leaders in 40 countries, offering an up-to-date snapshot of global market dynamics. We found that the vast majority (89%) of business leaders view brand influence as vital to organizational success, and 67% expect its importance to grow even more in the next 3-5 years.
Read more on PRGN, O’Dwyer PR, and internationally on Dailyonline, Ekonomim, and Spot and Web.
Author Notes:
Logan Mine
