Marketing Metrics Are Changing — And That’s a Good Thing

Our research into the benefits of personalization in marketing was highlighted in a recent article on What They Think. “Gone are the days of evaluating campaigns largely in terms of response rate, conversion rate, and dollars per sale. Have you noticed? When we read case studies, listen to webinars, and browse industry coverage, we see a wider range of marketing metrics being used than ever before. It’s no wonder that 90% marketers now see measurable results from their personalization efforts (Evergage/Researchscape).”

Read the full article on What They Think.

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