Transforming Your Omnichannel Retail Strategy: A 4-Point Plan for Ecommerce Leaders

by Jeffrey Henning | May 16, 2019 | B2B Surveys, In the News, Retail Surveys

…Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and Researchscape International survey found 87 percent of marketers experienced success with personalization yet think their organizations...

Exclusive 4A’s Research Offers Keen Insight Into Brand Loyalty

by Jeffrey Henning | Apr 4, 2019 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Retail Surveys

A recent 4A ‘s survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand,...

Evergage Closes out a Successful FY18 with Continued Rapid Growth and Major Platform Enhancements

by Jeffrey Henning | Mar 4, 2019 | B2B Surveys, In the News, Retail Surveys

Evergage, The 1-to-1 Platform company, announced milestones from a successful fiscal year, ending Jan. 31, 2019. As more organizations turn to Evergage to drive 1-to-1 digital engagement, Evergage’s FY18 revenues grew more than 50% over the previous year’s, while...

Three Ways To Turn One Trade Show Into Year-Round Marketing Opportunities

by Jeffrey Henning | Jan 12, 2019 | B2B Surveys, Employee Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys

Events are infrequent but important. According to a survey we conducted in partnership with Researchscape, 97% of respondents who attend at least three events per year say that events have influenced their decision to choose a vendor. That’s an astonishing number. You...

Be Omnichannel or Be Nothing

by Jeffrey Henning | Dec 11, 2018 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Small Business Surveys, Social Media Surveys

Omnichannel retailers create a unified shopping experience across every single device and channel that a consumer uses to interact with their business. A truly integrated, omnichannel approach covers all the online and offline channels a consumer may use during their...

Brands in Retail and E-Commerce Want to Create a Personal Customer Experience — but Are Not There Yet

by Jeffrey Henning | Nov 22, 2018 | B2B Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys

…In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in email and on their own websites, but only a quarter of them use it in their mobile sites and apps, according to a...