by Jeffrey Henning | Jun 2, 2019 | B2B Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys
“Hold the pickle … hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974 Burger King commercial. Translated into in today’s modern terms, that means we want to personalize your experience....
by Jeffrey Henning | May 16, 2019 | B2B Surveys, In the News, Retail Surveys
…Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and Researchscape International survey found 87 percent of marketers experienced success with personalization yet think their organizations...
by Jeffrey Henning | Apr 4, 2019 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Retail Surveys
A recent 4A ‘s survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand,...
by Jeffrey Henning | Mar 4, 2019 | B2B Surveys, In the News, Retail Surveys
Evergage, The 1-to-1 Platform company, announced milestones from a successful fiscal year, ending Jan. 31, 2019. As more organizations turn to Evergage to drive 1-to-1 digital engagement, Evergage’s FY18 revenues grew more than 50% over the previous year’s, while...
by Jeffrey Henning | Jan 12, 2019 | B2B Surveys, Employee Surveys, In the News, Major Media, Retail Surveys
Events are infrequent but important. According to a survey we conducted in partnership with Researchscape, 97% of respondents who attend at least three events per year say that events have influenced their decision to choose a vendor. That’s an astonishing number. You...
by Jeffrey Henning | Dec 11, 2018 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Small Business Surveys, Social Media Surveys
Omnichannel retailers create a unified shopping experience across every single device and channel that a consumer uses to interact with their business. A truly integrated, omnichannel approach covers all the online and offline channels a consumer may use during their...
