A Recession Is Coming, but Many SMBs Aren’t Taking Precautions

by Jeffrey Henning | Aug 27, 2019 | B2B Surveys, In the News, Retail Surveys, Small Business Surveys

Economists don’t have a particularly bright view of the economy’s near future. Fears of a looming recession have been bubbling to the surface for some time, and experts are already expecting certain swaths of the population to be hit particularly hard this...

With Personalization, Less Can Be More

by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...

National Survey of Small Businesses Reveals Growing Technology Adoption

by Jeffrey Henning | Jul 24, 2019 | B2B Surveys, Employee Surveys, In the News, Retail Surveys, Small Business Surveys

It’s not surprising that many small business owners are turning to technology to solve these challenges and are succeeding in doing so. More than half (51 percent) have adopted business management software. Benefits associated with deploying business management...

Shoppers May Shun Retailers with Poor Product Suggestions

by Jeffrey Henning | Jul 2, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. An...

PDI Releases New C-Store Shopper Report

by Jeffrey Henning | Jun 26, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys

PDI, a Loyalty360 member specializing in enterprise software solutions for convenience retail, petroleum wholesale, and logistics industries, has received some recognition lately, and they’ve discussed some recent projects with Loyalty360. Never one to rest, PDI has...

Five Key Gaps Limiting Visual Merchandising Confidence

by Jeffrey Henning | Jun 19, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys

One Door, Inc. provider of cloud-based visual merchandising software, released the results of its third annual visual merchandising survey, “Digital Transformation in Visual Merchandising and Space Planning – Job Done?”. Conducted in partnership with Researchscape, a...