70% of U.S. Consumers Will Actively Seek Promotions and Coupons When Holiday Shopping This Year

In our survey of 1041 consumers for Revionics, an Aptos Company, a majority of shoppers were looking to maintain their shopping habits of years past, with 45% of shoppers deciding where to shop based on discounts offered. This survey was fielded from September 24 to 28.

“After an unprecedented year of pandemic and economic uncertainty, consumers are largely anticipating and desiring a sense of normalcy this holiday season. The survey found that 56% of respondents plan to spend the same amount of money holiday shopping this year as last, despite 29% of respondents saying their personal finances have decreased since the beginning of COVID-19.”

Read more at Businesswire.

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