CRM Best Practices: Personalization 101

It’s a simple concept: know your audience. It’s why you’ll never see ads for sugar and soda in a magazine for diabetics, or soap operas on sports channels. As it relates to healthcare, consumers don’t want information that isn’t relevant to their condition or...

News of Firms

A partnership between CommunicationsMatch, a communications agency and freelancer search and hiring platform, and Researchscape International, which provides research services to the communications industry, has resulted in a new next day crisis and opinion survey...