B2B Surveys Archives - Page 36 of 36

Study: Majority of B2B Companies Slow to Reap Rewards of Data Analytics

by Jeffrey Henning | Jul 1, 2015 | B2B Surveys, Business Intelligence and Data Analytics Surveys, In the News

Data Intensity and Researchscape International released the results of a survey on June 29, showing that 63 percent of B2B companies are frustrated with the time it takes to receive insight from data analytics. Specifically, a majority of companies find it challenging...

91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets

by Jeffrey Henning | Jun 24, 2015 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Real-time personalization provider Evergage recently published the results of a new survey revealing that 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly 1 in 2 marketers surveyed...