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Four Ways Manufacturing Organizations Can Prepare For The Digital Transformation

Four Ways Manufacturing Organizations Can Prepare For The Digital Transformation

by Jeffrey Henning | Sep 28, 2017 | B2B Surveys, Cloud Platform Surveys, In the News, Management Consulting Surveys, Manufacturing Surveys

In our April 2017 study for TriCore Solutions we asked 236 respondents who work in IT or Technology Implementation at companies with 250+ employees about their feelings towards cloud technology adoption. Of those asked, 91 percent think IT spending needs to be...
Connecting the Customer Dots Is Vital to Business

Connecting the Customer Dots Is Vital to Business

by Jeffrey Henning | Jul 26, 2017 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys

Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don’t make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big data integration...
Social Media Listening: How PR Firms Satisfy Clients

Social Media Listening: How PR Firms Satisfy Clients

by Jeffrey Henning | Jul 11, 2017 | B2B Surveys, In the News, Social Media Surveys

Social media monitoring is one of the most critical factors determining executives’ satisfaction with their PR firms, new research reveals. Business executives see only earned media services and developing earned media coverage as more important, according to the PR...
Instant Financing Impacts Online Furniture Sales

Instant Financing Impacts Online Furniture Sales

by Jeffrey Henning | Jun 22, 2017 | B2B Surveys, Consumer Surveys, E-Commerce Surveys, Finance Surveys, In the News, Worldwide Surveys

The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. Klarna, which made a name for itself in Europe by enabling online transactions using only a postal code or email address for...
Pet Care Pro Quarterly – Q2 2017

Pet Care Pro Quarterly – Q2 2017

by Jeffrey Henning | Jun 1, 2017 | B2B Surveys, Consumer Surveys, In the News, Petcare Industry Surveys

Why do pet owners make certain pet care decisions? The recently released National Pet Owner Preferences Study reveals why “pet parents” spend their money on pet boarding, pet sitting services and apps, and veterinary services. IBPSA teamed with Merck Animal Health to...

The Importance of Personalization in the B2B Buying Journey

by Jeffrey Henning | May 31, 2017 | B2B Surveys, In the News

Imagine you’re a marketer about to begin researching a new martech solution for your organization. To get started, you’ll need to assess whether this type of solution is something you could benefit from, and then decide which options on the market fit your current...
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