by Jeffrey Henning | May 1, 2017 | B2B Surveys, In the News, Retail Surveys
We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. But it’s not the technology that gets me most excited. Rather...
by Jeffrey Henning | Apr 28, 2017 | B2B Surveys, In the News, Retail Surveys
Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they want to, but that retailers understand and respond to their individual shopping behaviors. This consumer change is called...
by Jeffrey Henning | Apr 26, 2017 | B2B Surveys, In the News, Retail Surveys
In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their marketing teams). Leveraging the data afforded by the online shift in retail can allow businesses to drive deeper...
by Jeffrey Henning | Feb 10, 2017 | B2B Surveys, Consumer Surveys, Cybersecurity Surveys, In the News, Security Surveys
Seventy-two percent of 1,012 U.S. adults who responded to a Blumberg Capital-backed survey have rank foreign espionage as the biggest cybersecurity threat facing the U.S. government. The 2017 State of Cybersecurity survey was conducted in collaboration with...
by Jeffrey Henning | Jan 17, 2017 | B2B Surveys, In the News, Worldwide Surveys
Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia, some companies have it figured out, but many are still struggling with...
by Jeffrey Henning | Oct 27, 2016 | B2B Surveys, Employee Surveys, In the News
According to new research from Nextiva, the state of an organization’s communications has a significant impact on its bottom line, as well as its ability to meet business goals and retain talent. The 2016 Business Communications Survey revealed that 63 percent of...
