by Jeffrey Henning | Jun 1, 2017 | B2B Surveys, Consumer Surveys, In the News, Petcare Industry Surveys
Why do pet owners make certain pet care decisions? The recently released National Pet Owner Preferences Study reveals why “pet parents” spend their money on pet boarding, pet sitting services and apps, and veterinary services. IBPSA teamed with Merck Animal Health to...
by Jeffrey Henning | May 31, 2017 | B2B Surveys, In the News
Imagine you’re a marketer about to begin researching a new martech solution for your organization. To get started, you’ll need to assess whether this type of solution is something you could benefit from, and then decide which options on the market fit your current...
by Jeffrey Henning | May 30, 2017 | B2B Surveys, Cloud Platform Surveys, In the News, Major Media
Organizations across industries are unanimously adopting the cloud, or are considering doing so, according to a new study* conducted by TriCore Solutions, the application management experts. The research, based on survey results from more than 200 IT industry...
by Jeffrey Henning | May 25, 2017 | B2B Surveys, Employee Surveys, In the News
A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn’t getting personalization right. And nearly 50% give their company’s...
by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News
Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between customer expectations and what organizations are really providing. Read more at Information Management.
by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News, Retail Surveys
American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national survey, three quarters (75 percent) of consumers indicate they would be likely to select an online retailer that offered...
