by Jeffrey Henning | Sep 26, 2016 | B2B Surveys, In the News, Worldwide Surveys
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations are rising faster and businesses need to stay up-to-date with customer expectations to respond accordingly. It’s no...
by Jeffrey Henning | Aug 26, 2016 | B2B Surveys, In the News, Small Business Surveys, Worldwide Surveys
Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12 months (20- 21 percent each). China is attractive for U.S. SMBs because the availability of affordable suppliers and...
by Jeffrey Henning | Aug 22, 2016 | B2B Surveys, In the News, Management Consulting Surveys, Small Business Surveys
Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And … cricket chirp, cricket chirp, cricket chirp … nothing comes of it. Last week, I experienced something much better. My company, Hopscotch,...
by Jeffrey Henning | Jul 5, 2016 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys, Worldwide Surveys
Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant personalized content, messages and experiences in real-time across Websites, social media, email and mobile devices to foster...
by Jeffrey Henning | Jun 30, 2016 | B2B Surveys, In the News, Worldwide Surveys
A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. Nine out of ten marketers either use or...
by Jeffrey Henning | Jun 15, 2016 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
