by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...
by Jeffrey Henning | Aug 14, 2019 | B2B Surveys, CEO Surveys, Employee Surveys, In the News, Nonprofit Surveys
New research from RFP Associates and CommunicationsMatch with support from Researchscape and the Institute for Public Relations delivers valuable perspectives on how agencies should look at business development and client retention. The new report, “The Impact...
by Jeffrey Henning | Aug 5, 2019 | B2B Surveys, Cybersecurity Surveys, In the News, Security Surveys, Small Business Surveys
In a recent survey of 1,763 small businesses conducted by Researchscape International and DaySmart Software, results indicate that small business owners are leveraging technology to offset challenges, increase growth and pump up cyber-security measures. Sixty-three...
by Jeffrey Henning | Aug 1, 2019 | B2B Surveys, Employee Surveys, In the News
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? Three-quarters of communications leaders surveyed rely on their industry experience, and two-thirds on word-of-mouth recommendations, to...
by Jeffrey Henning | Jul 31, 2019 | B2B Surveys, In the News
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? According to a new report from CommunicationsMatch™ and RFP Associates, supported by Researchscape International, “The Impact of the...
by Jeffrey Henning | Jul 30, 2019 | B2B Surveys, Consumer Surveys, In the News
People are generally expecting more personalized experiences because of the user-centric experiences they have on sites like Netflix and Amazon. A study from Researchscape International suggests 96% of respondents believe a customized approach can help build...
