Mindtree, a leading IT services company with over 23,000 employees, has partnered with Researchscape International on a custom research project. Mindtree’s survey included data from 323 global business and IT professionals in the U.S. and U.K who work under a Chief Digital Officer.
These professionals play a large role in executing on the vision of the CDO and have a valuable perspective about the effectiveness of the CDO as a leader. It found that the CDO has been effective in championing many business-driving digital initiatives, such as giving customers the seamless digital experiences (27 percent) and creating new business models (20 percent).
Read the whole article at Infotechlead.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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