by Jeffrey Henning | Jul 31, 2019 | B2B Surveys, In the News
What do large companies and associations do when they hire public relations agencies on which they will spend $15 billion a year? According to a new report from CommunicationsMatch™ and RFP Associates, supported by Researchscape International, “The Impact of the...
by Jeffrey Henning | Jul 30, 2019 | B2B Surveys, Consumer Surveys, In the News
People are generally expecting more personalized experiences because of the user-centric experiences they have on sites like Netflix and Amazon. A study from Researchscape International suggests 96% of respondents believe a customized approach can help build...
by Jeffrey Henning | Jul 30, 2019 | B2B Surveys, Employee Surveys, In the News, Petcare Industry Surveys, Professional Service Surveys, Small Business Surveys
Small business owners in the pet services industry—groomers, kennels, etc.—who prioritize technology and digital solutions have an advantage in adapting to an ever-changing market, according to a new report by DaySmart Software, the makers of 123Pet business...
by Jeffrey Henning | Jul 29, 2019 | B2B Surveys, Employee Surveys, In the News
While public relations trade media and organizations do a good job tracking and recognizing agency new business wins, agency/client programs and innovations, and other sector-wide developments, one issue has received scant attention until now: how organizations go...
by Jeffrey Henning | Jul 24, 2019 | B2B Surveys, Employee Surveys, In the News, Retail Surveys, Small Business Surveys
It’s not surprising that many small business owners are turning to technology to solve these challenges and are succeeding in doing so. More than half (51 percent) have adopted business management software. Benefits associated with deploying business management...
by Jeffrey Henning | Jul 2, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys
Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. An...
