Our survey for Greenlight was recently highlighted in an article discussing the financial literacy of teenagers in the US. The study was conducted from March 18 and March 20, 2022, among 1,096 respondents, split between teens ages 13-18 and parents of 13-18 year old’s. The vast majority of both teenage (93%) and adult (97%) respondents expressed that they need financial knowledge and skills to achieve their life goals. Jennifer Seitz, Certified Financial Education Instructor (CFEI) and Educational Content Lead at Greenlight had this to say on the topic “Parents and teens alike know the importance of financial knowledge and skills, yet there continues to be a gap in financial literacy among youth. Teens today score an average of 64% on the National Financial Literacy Test, well below the passing grade of 70%, and at Greenlight, we’re focused on teaching kids and teens the money skills they need to be financially confident and independent for their futures”.

Read further on The Joplin Globe, Valdosta Daily Times, or Business Wire.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.