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Study: Gap Found Between Customer Expectations And Reality

Study: Gap Found Between Customer Expectations And Reality

by Jeffrey Henning | Apr 27, 2020 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys

According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale. Talend, which supports cloud and big data...
The New Convenience Store Battlefront: The Checkout Line

The New Convenience Store Battlefront: The Checkout Line

by Jeffrey Henning | Mar 19, 2020 | Consumer Surveys, In the News, Retail Surveys

A consumer survey, conducted by Researchscape on behalf of Zynstra, an NCR company, found 15% of shoppers will leave a convenience store and abandon their purchase after just one minute of waiting in line with nearly half of these shoppers leaving after only 30...

How to Create a Personalized Content Experience With Video

by Jeffrey Henning | Feb 14, 2020 | Uncategorized

…according to one study, 79% of companies that exceed their revenue goals have a documented strategy for personalized marketing. This likely comes as no surprise to content marketers who already recognize the power of personalization. A study by Evergage and...
Personalization Results from 3 Leading Companies

Personalization Results from 3 Leading Companies

by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful...
Marketers Are Starting to “Get” the Real Benefits of Personalization

Marketers Are Starting to “Get” the Real Benefits of Personalization

by Jeffrey Henning | Feb 5, 2020 | B2B Surveys, Employee Surveys, In the News, Retail Surveys

According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and...
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