RFP Associates and CommunicationsMatch™, with the support of Researchscape, decided to explore these and related questions by conducting the first national study on the public relations search and hiring practices of Fortune 1000 companies and large associations.

Our research, “The Impact of the Agency Selection Process on Public Relations Programs and Outcomes,” revealed that while chief communications officers and senior public relations executives allocate significant budgets for outside public relations services – often bringing in multiple agencies — they typically employ an approach to agency search and hiring that bears little resemblance to the manner in which their organizations would go about hiring mid- and senior-level executives. For example, only 40% of respondents said they check agency references for verifying work, experience, and performance.

Read more about this at RFP Associates