RFP Associates and CommunicationsMatch™, with the support of Researchscape, decided to explore these and related questions by conducting the first national study on the public relations search and hiring practices of Fortune 1000 companies and large associations.
Our research, “The Impact of the Agency Selection Process on Public Relations Programs and Outcomes,” revealed that while chief communications officers and senior public relations executives allocate significant budgets for outside public relations services – often bringing in multiple agencies — they typically employ an approach to agency search and hiring that bears little resemblance to the manner in which their organizations would go about hiring mid- and senior-level executives. For example, only 40% of respondents said they check agency references for verifying work, experience, and performance.
Read more about this at RFP Associates
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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