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New RFP Research Provides Perspective on Agency-Client Relationships

Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies.

In this episode, Chip and Gini discuss why a third of your clients may be unhappy, and what you can do about it. They tackle the topics of RFPs, communication, and managing expectations.

Listen to the Podcast or read the transcript at Agency Leadership

 

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