Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this, including this recent 2019 report by Researchscape International and Evergage Inc. that surveyed over 300 marketing professionals from both B2C and B2B digital commerce companies to try to understand the common thoughts and trends surrounding personalization.
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