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9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

by Jeffrey Henning | Apr 19, 2022 | B2B Surveys, In the News, SaaS Surveys, Worldwide Surveys

(Updated to reflect new citation April. 19, 2022) As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind...
Changing Face of Gaming Debunks Long Held Stereotypes

Changing Face of Gaming Debunks Long Held Stereotypes

by Jeffrey Henning | Mar 8, 2022 | Consumer Surveys, Featured Brands, Games Industry Surveys, In the News, Worldwide Surveys

For Dell, Researchscape surveyed 5,763 videogame players, ages 14-87, from 11 countries (Australia, Brazil, Canada, China, France, Germany, India, Japan, New Zealand, UK and U.S.), in 6 six languages, in order to better understand gaming habits, attitudes and the...
Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021

Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021

by Dominic DeSousa | Jul 23, 2020 | B2B Surveys, COVID-19 Surveys, Employee Surveys, In the News

Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive Guide for Understanding the Mindset, Intent and Journey of the B2B Buyer to Drive Your Sales Team to Success. Based on a...
9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

Top 10 Obstacles for Personalization and How to Overcome Them

by Dominic DeSousa | Dec 10, 2019 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys

Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...

New RFP Research Provides Perspective on Agency-Client Relationships

by Dominic DeSousa | Sep 21, 2019 | In the News

Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip...
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