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The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey

by Jeffrey Henning | Apr 23, 2025 | Blog

Reporters are trained to ask these key questions about survey research results.

Changing Face of Gaming Debunks Long Held Stereotypes

Changing Face of Gaming Debunks Long Held Stereotypes

by Jeffrey Henning | Aug 16, 2023 | Consumer Surveys, Featured Brands, Games Industry Surveys, In the News, Worldwide Surveys

For Dell, Researchscape surveyed 5,763 videogame players, ages 14-87, from 11 countries (Australia, Brazil, Canada, China, France, Germany, India, Japan, New Zealand, UK and U.S.), in 6 six languages, in order to better understand gaming habits, attitudes and the...
Nationwide Survey Reveals Dogs are More than ‘Man’s Best Friend’

Nationwide Survey Reveals Dogs are More than ‘Man’s Best Friend’

by Jeffrey Henning | Apr 18, 2023 | B2B Surveys, Consumer Surveys, In the News, Petcare Industry Surveys

Dogs are considered a part of the family now more than ever, signaling not just a trend, but an ingrained lifestyle here to stay, according to the findings of a nationwide survey of dog owners announced today. The research, sponsored by SpotOn Virtual Smart Fence, the...
9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

by Jeffrey Henning | Apr 19, 2022 | B2B Surveys, In the News, SaaS Surveys, Worldwide Surveys

(Updated to reflect new citation April. 19, 2022) As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the why behind...
Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021

Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021

by Jeffrey Henning | Jul 23, 2020 | B2B Surveys, Employee Surveys, In the News, Travel Surveys

Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive Guide for Understanding the Mindset, Intent and Journey of the B2B Buyer to Drive Your Sales Team to Success. Based on a...
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Top 10 Posts

  • When and How to Use Bipolar Scales
  • Market Research Conference Calendar
  • The Ideal Survey Length
  • Pros and Cons of Including Partial Responses to Surveys
  • The Case for 5-Point Unipolar Scales
  • The Case for Fully Labeled Scales
  • Video Game Player Survey: 76% of U.S. Adults Online Play Games
  • Issues with Grid Questions
  • IT Infrastructure Seen Straining Under Data Torrent
  • The Potential of iBeacon for Mobile Research

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