Study Concludes ‘Majority of Americans’ Want Toy Tariffs Dropped Amid Holiday Season Concerns
We conducted an online survey for Southard Communications of 1,018 U.S. adults aged 18 and up, fielded May 16–19, 2025, captured a wide demographic range of respondents from all 50 states. The study found that 75% of American adults are concerned about the rising cost...
The Press Doesn’t Care About Your ICP
Surveying your ideal customer profile (ICP) can actually work against you when creating media-worthy studies.
Oatly Asks Big Dairy to Put Its Money Where Its Mouth Is on Climate Claims
For plant based milk producer Oatly, we conducted an online survey of 1,178 U.S. teens and adults aged 14 and up, from April 29-30, 2023. The goal of this study was to better understand the current public image of plant based milk alternatives. We discovered that...