Trends in 2023 Survey News Releases
Two key trends are the increase links to lead-generation forms and the increased bundling of B2C surveys with B2B surveys.
10 Tips for Questionnaire Design
When I’m reviewing a questionnaire, here are the top 10 things I remind my co-authors: Keep the respondent in mind – Write from their point of view, explain jargon, give them lists of choices that apply to them and allow them to go off script (e.g., “Other (please...
Using AI to Eliminate My Job
For 9 years, I’ve been training an AI to do my job. Sadly I couldn’t hit up the neighborhood Jawas for an off-the-shelf droid, so we have had to build our own AI. So far, I’ve broken up my job into 2,408 tasks, of which we’ve implemented 1,410. These tasks have ranged...
Improving the Respondent Experience
Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of my MRII ESOMAR webinar on questionnaire design was the volume of rich responses that I get to my survey closing...
The Ideal Survey Length
In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.