Yes/No Questions vs. All-That-Apply Questions

Yes/No Questions vs. All-That-Apply Questions

Sometimes you have to say “No” to yes/no questions. While yes/no questions are easy to write, they are not always the right question for a task. In part, this is because respondents tend to be agreeable and often select “Yes” by default. (This is called acquiescence...
The Case for Fully Labeled Scales

The Case for Fully Labeled Scales

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? Like...
Weighting Survey Results

Weighting Survey Results

The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced in 2021 news releases, only 9% were weighted. Post-stratification weighting is typically done once a survey is complete...