by Jeffrey Henning | May 3, 2019 | Blog, MRII
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile...
by Jeffrey Henning | Jun 18, 2018 | Blog
The “retail apocalypse” has been accelerating, with 11,000 U.S. stores expected to close this year, surpassing last year’s record of 105 million square feet lost. In an omnibus question fielded to 2,000 U.S. adults from May 26 to May 28, 2018, Researchscape asked...
by Jeffrey Henning | Jun 5, 2018 | Blog, MRX Surveys
More Americans have heard of Bitcoin (72%) than the pixel (55%), and more have heard of cryptocurrency (45%) than crowdfunding (35%). Only 17% are aware of blockchain, the technology that powers Bitcoin and many other cryptocurrencies. Awareness of Bitcoin,...
by Jeffrey Henning | May 1, 2018 | Blog, MRII
Just under half of the respondents were likely to recommend a career in market research. 30% of those who planned from college to end up in market research completely likely recommend market research as a career contrasted with 10% of everyone else. Not all who see...
by Jeffrey Henning | Mar 27, 2018 | Blog, MRII
Of researchers with the opportunity to learn and grow at work, 45% conducted research in a market that was new to them, 42% used a technology that was new to them, and 41% attended training. About three in ten had the opportunity to manage a larger project than they...
