On this page you will find the most up to date coverage of Researchscape’s case studies.
Also see: Case Studies • Case Studies by Industry • Case Studies by Topic • MRX Case Studies
Recent Case Studies
Study: Marketers Use Personalization Tactics Most on Email
A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. Nine out of ten marketers either use or...
Evergage Says Majority Of Brands Use Personalization
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
You’ve Got Tail: The State of the Pet Boarding and Daycare Industry
Last year, pet boarding and daycare facilities faced an onslaught of challenges from canine flu to historic flooding to organized online competition from uncertified pet sitters. Daycare went mobile as pet boarding trailers — some certified, some not — camped out in...
Open Source Big Data Tool Kafka Advances in Enterprise
Big Data is still a hot topic, and industry buzz points to Apache Kafka as one of the hottest projects in that space, a notion supported by a new survey showing its increasing use in enterprise streaming analytics. Survey results were released today during the...
Report Findings Confirm: Email in a Single-Tenant Cloud Makes Sense for Enterprises
Listen up Amazon Web Services (AWS) customers! Intermedia is giving live demos of our Dedicated Exchange on AWS solution at the AWS Summit in Chicago today and tomorrow. If you’re going to be at the show, please stop by booth #108. We’d love to talk to you further...
Intermedia’s 2016 Crypto-Ransomware Report
Intermedia, a one-stop shop for cloud IT services, today released its 2016 Crypto-Ransomware Report, which surveyed nearly 300 expert IT consultants[1] for their perspectives on the scope and costs of this trending malware. The experts’ opinions contradicted...
Storytelling Through Agile Marketing
For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen. That’s according to a new survey of 190 marketers about adapting their marketing operations as the era of interruptive...
Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
7 Deadly Sins Of Online Surveys
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...