On this page you will find the most up to date coverage of Researchscape’s case studies.
Also see: Case Studies • Case Studies by Industry • Case Studies by Topic • MRX Case Studies
Recent Case Studies
Consumer Expectations Report + Infographic
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations are rising faster and businesses need to stay up-to-date with customer expectations to respond accordingly. It’s no...
Global Expansion Meets Domestic and International Challenges
Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12 months (20- 21 percent each). China is attractive for U.S. SMBs because the availability of affordable suppliers and...
Content Marketing Works … If You Work It
Anyone who has ever produced content knows that old, familiar feeling. You slave over it. You publish it. And ... cricket chirp, cricket chirp, cricket chirp ... nothing comes of it. Last week, I experienced something much better. My company, Hopscotch, launched a...
Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics
Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant personalized content, messages and experiences in real-time across Websites, social media, email and mobile devices to foster...
Study: Marketers Use Personalization Tactics Most on Email
A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. Nine out of ten marketers either use or...
Evergage Says Majority Of Brands Use Personalization
According to Evergage’s “2016 Trends in Personalization” report, 85 percent of marketers are using personalization this year. Conducted with Researchscape International, the study also found that most companies’ initiatives didn’t make the cut. Fifty-five percent of...
You’ve Got Tail: The State of the Pet Boarding and Daycare Industry
Last year, pet boarding and daycare facilities faced an onslaught of challenges from canine flu to historic flooding to organized online competition from uncertified pet sitters. Daycare went mobile as pet boarding trailers — some certified, some not — camped out in...
Open Source Big Data Tool Kafka Advances in Enterprise
Big Data is still a hot topic, and industry buzz points to Apache Kafka as one of the hottest projects in that space, a notion supported by a new survey showing its increasing use in enterprise streaming analytics. Survey results were released today during the...
Report Findings Confirm: Email in a Single-Tenant Cloud Makes Sense for Enterprises
Listen up Amazon Web Services (AWS) customers! Intermedia is giving live demos of our Dedicated Exchange on AWS solution at the AWS Summit in Chicago today and tomorrow. If you’re going to be at the show, please stop by booth #108. We’d love to talk to you further...