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Don’t Be Shy: Explicit Customer Data Essential For CX Success

by Jeffrey Henning | May 25, 2017 | B2B Surveys, Employee Surveys, In the News

A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn’t getting personalization right. And nearly 50% give their company’s personalization efforts a “C” grade or below.

Read more at CMO.

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