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Plant-Based? I’ll Have What She’s Having!
Plant-based meat alternatives like Beyond Meat and Impossible Burger are popping up everywhere, from fast food chains to the stock market. 4A’s...
5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing
Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored...
TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact
This is the second year TCI distributed the confidential online survey to companies of all sizes and industries throughout the state with the goal...
2019 Summer Vacation Survey
60% vacationing, for 7 days, spending $1,200 Six out of ten Americans are taking vacation this summer, with plans driven by economics and marital...
The PR Agency Dilemma: How to Delight Clients over the Long Term
PR agencies may enjoy a honeymoon with clients after they win their business. After a couple years, or even a few months, the relationship often...
Five Key Gaps Limiting Visual Merchandising Confidence
How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from...
Want To Retain Your Customers? Make It Personal
“Hold the pickle ... hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974...
Surveys: 4 Tips to Create and Extract the Story
Data is sexy.It powers algorithms, finances and my favorite PR campaigns. While we can source it a few different ways, surveys are a powerful way to...
Transforming Your Omnichannel Retail Strategy: A 4-Point Plan for Ecommerce Leaders
...Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and...
Adapting Surveys to Generation Z
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew...
Taking a Modern Approach to BI
When legacy Business Intelligence (BI) solutions emerged, the goal was to simplify data access and analysis across an entire company. Sadly, the...
This is why no one responds to your email
Email serves up a constant conundrum. We need it to get our work done, yet seeing the number of unread missives ratchet up over the course of the...
Transforming Market Researchers Into Insights Professionals
At IIEX North American in Austin last week, Marian Anderson, research director at Microsoft, and Zontziry Johnson, MR manager at Microsoft (and...
TTRPG, Gamebook, and Interactive Fiction Survey
Over one in five American adults (23%) with online access have played a tabletop role-playing game (TTRPG) such as Dungeons & Dragons (D&D),...
Vendor Communications Email Survey
When Emailing Vendors, Clients Want Auto-acknowledgments and Same-Day Answers A fifth of American adults (22%) need to communicate with vendors or...
5 Success Factors Of An Online Community In Its 10th Year
At IIeX North America in Austin, Stephen Thompson of Recollective, Tiffany Ng of Experian, and Holly O’Neill of Talking Business LLC shared five key...
Why are Network security guidelines so often ignored?
A new survey and research report from Symphony Communications Services, the global, secure, cloud-based, communication and content sharing platform...
A casual approach to workplace communications presents major security risks
Workers are comfortable sharingpersonal, sensitive and confidential information over chat platforms. They practice risky digital habits, and don’t...
Employees favor messaging tools over email, but security risks remain
Eighty percent of workers favor messaging tools over email to improve communication and productivity, according to a Symphony survey. Additionally,...
Slack Connects to Email Users, Expands Shared Channels for B2B Comms
Enterprise collaboration network provider Slack served up a bunch of new features at its Frontiers conference here on April 24. The event kicked off...
1 in 4 Workers Are Aware Of Security Guidelines – but Ignore Them
An alarming percentage of workers are consciously avoiding IT guidelines for security, according to a new report from Symphony Communication...
Symphony “Workplace Confidential” Survey: Today’s Casual Workforce Creates Major Security Risk for Employers
Symphony Communication Services, LLC, the leading secure team collaboration platform, today released the results of its Symphony Workplace...
Video Game Player Survey: 76% of U.S. Adults Online Play Games
Three out of four U.S. adults who are online (76%) play games on devices: 43% play on smartphones, 30% on laptops, 27% on consoles, 25% on desktops,...
Earth Day Message — Don’t Stress Out
Consumers are generally unaware of how they can take their energy use into their own hands and help to reduce greenhouse gas emissions (GHG), and...
Intercept Interviews: 3 Case Studies From MSMR 10
At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, three speakers shared case studies about real and...