by Jeffrey Henning | Jul 26, 2017 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys
Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don’t make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big data integration...
by Jeffrey Henning | Jun 22, 2017 | B2B Surveys, Consumer Surveys, E-Commerce Surveys, Finance Surveys, In the News, Worldwide Surveys
The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. Klarna, which made a name for itself in Europe by enabling online transactions using only a postal code or email address for...
by Jeffrey Henning | Jan 17, 2017 | B2B Surveys, In the News, Worldwide Surveys
Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia, some companies have it figured out, but many are still struggling with...
by Jeffrey Henning | Sep 26, 2016 | B2B Surveys, In the News, Worldwide Surveys
The amount of information, choice and technological opportunities that are available today make nearly everyone expect more. Customer expectations are rising faster and businesses need to stay up-to-date with customer expectations to respond accordingly. It’s no...
by Jeffrey Henning | Aug 26, 2016 | B2B Surveys, In the News, Small Business Surveys, Worldwide Surveys
Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12 months (20- 21 percent each). China is attractive for U.S. SMBs because the availability of affordable suppliers and...
by Jeffrey Henning | Jul 5, 2016 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys, Worldwide Surveys
Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant personalized content, messages and experiences in real-time across Websites, social media, email and mobile devices to foster...
