Want To Retain Your Customers? Make It Personal

by Jeffrey Henning | Jun 2, 2019 | B2B Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys, Worldwide Surveys

“Hold the pickle … hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974 Burger King commercial. Translated into in today’s modern terms, that means we want to personalize your experience....

1 in 4 Workers Are Aware Of Security Guidelines – but Ignore Them

by Jeffrey Henning | Apr 23, 2019 | B2B Surveys, Cybersecurity Surveys, Employee Surveys, In the News, Security Surveys, Worldwide Surveys

An alarming percentage of workers are consciously avoiding IT guidelines for security, according to a new report from Symphony Communication Services. The report, released this morning, is based on a survey of 1,569 respondents from the US and UK who use collaboration...

Brands in Retail and E-Commerce Want to Create a Personal Customer Experience — but Are Not There Yet

by Jeffrey Henning | Nov 22, 2018 | B2B Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys

…In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in email and on their own websites, but only a quarter of them use it in their mobile sites and apps, according to a...

Email Personalization Tactics

by Jeffrey Henning | Jul 26, 2018 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report from Evergage and...

5 AI-Powered Apps To Deliver More Personalized Experiences

by Jeffrey Henning | Jul 24, 2018 | AI and Machine Learning Surveys, B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys, Worldwide Surveys

When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the...

Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

by Jeffrey Henning | May 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys, Worldwide Surveys

More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and...