Worldwide Surveys Archives - Page 11 of 11

Study: Marketers Use Personalization Tactics Most on Email

by Jeffrey Henning | Jun 30, 2016 | B2B Surveys, In the News, Worldwide Surveys

A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels for personalization, with mobile websites (27%) coming in a distant third. Nine out of ten marketers either use or...

91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets

by Jeffrey Henning | Jun 24, 2015 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Real-time personalization provider Evergage recently published the results of a new survey revealing that 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly 1 in 2 marketers surveyed...