Chief Digital Officer Role Aiding Digital Transformation, Says Mindtree Study

by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Major Media, Worldwide Surveys

“With technology change accelerating, the CDO needs to master technologies like cloud and AI and deeply understand the business to be successful. They also need to understand organizational culture and navigate change management expertly to succeed.” The study, which...

Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey

by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Worldwide Surveys

Mindtree, a global technology services and digital transformation company, today published the results of a survey providing insights about the relevance and staying power of the Chief Digital Officer (CDO) position… …Unlike other published surveys about...

Mindtree Survey on the Role of Chief Digital Officers

by Jeffrey Henning | Oct 12, 2019 | B2B Surveys, Featured Brands, In the News, Worldwide Surveys

Mindtree, a leading IT services company with over 23,000 employees, has partnered with Researchscape International on a custom research project. Mindtree’s survey included data from 323 global business and IT professionals in the U.S. and U.K who work under a Chief...

With Personalization, Less Can Be More

by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...

Shoppers May Shun Retailers with Poor Product Suggestions

by Jeffrey Henning | Jul 2, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. An...

5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored interaction. In a recent survey by Evergage and Researchscape, 85% of marketers reported that their customers have come to...