Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics

91% of Marketers Use or Intend to Use Personalization Within the Next Year, While Half Plan to Increase Their Personalization Budgets

Real-time personalization provider Evergage recently published the results of a new survey revealing that 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly 1 in 2 marketers surveyed...