Consumers Want Retailers to Get More Personal

by Jeffrey Henning | Apr 28, 2017 | B2B Surveys, In the News, Retail Surveys

Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they want to, but that retailers understand and respond to their individual shopping behaviors. This consumer change is called...

Evergage Dives Into State Of The Personalization Space

by Jeffrey Henning | Apr 26, 2017 | B2B Surveys, In the News, Retail Surveys

In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their marketing teams). Leveraging the data afforded by the online shift in retail can allow businesses to drive deeper...

Recommendation Engines – A Leading Ecommerce Trend

by Jeffrey Henning | Apr 3, 2017 | In the News

The rapid development of Internet has not only transformed traditional customers into e-clients, but also gave them unlimited access to information. They can compare any offer, browse through unlimited numbers of products and ultimately pick the one that is closest to...

Blumberg Capital Survey: 72% of US Adults Rank Foreign Espionage as Top Govt Cybersecurity Concern

by Jeffrey Henning | Feb 10, 2017 | B2B Surveys, Consumer Surveys, Cybersecurity Surveys, In the News, Security Surveys

Seventy-two percent of 1,012 U.S. adults who responded to a Blumberg Capital-backed survey have rank foreign espionage as the biggest cybersecurity threat facing the U.S. government. The 2017 State of Cybersecurity survey was conducted in collaboration with...

Marketing and Sales Measurement Data Cleanliness Remains A Challenge

by Jeffrey Henning | Jan 17, 2017 | B2B Surveys, In the News, Worldwide Surveys

Marketing is becoming more data-driven, but the extent to which such efforts can achieve results is very dependent on the quality of the data at hand. According to new research from Allocadia, some companies have it figured out, but many are still struggling with...

Satisfaction with the NFL

by Jeffrey Henning | Dec 15, 2016 | Blog, Consumer Surveys, In the News, MRX Surveys, Sports Surveys

Just over one third of respondents (35%) are very or completely satisfied with the National Football League, while a quarter (24%) are not at all satisfied or only slightly satisfied. Comments as to why fans are or aren’t satisfied with the NFL: “After...