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Recommended Just For You: The Power Of Personalization

by Jeffrey Henning | May 13, 2017 | In the News

Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer — or maybe a better way to say it is remembering the customer. I stayed at a hotel last year, and when I was checking out I mentioned how nice the room was....
Nearly Two-Thirds of UK Consumers Say Experiencing a Data Leak/Breach Would Likely Make Them Leave a Brand

Nearly Two-Thirds of UK Consumers Say Experiencing a Data Leak/Breach Would Likely Make Them Leave a Brand

by Jeffrey Henning | May 11, 2017 | Consumer Surveys, Cybersecurity Surveys, In the News, Security Surveys

Talend (NASDAQ: TLND), a leader in cloud and big data integration software, announced the results of an international consumer and IT business survey that uncovers a startling gap between customer expectations, and the reality of what organizations are currently...

Many Firms Struggle to Use Customer Data Effectively

by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News

Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between customer expectations and what organizations are really providing. Read more at Information Management.

National Survey Shows Instant Financing Will Drive Business To Online Retailers

by Jeffrey Henning | May 2, 2017 | B2B Surveys, In the News, Retail Surveys

American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national survey, three quarters (75 percent) of consumers indicate they would be likely to select an online retailer that offered...

The Consumer Behaviors Shaping the Next Generation of Mobile Experiences

by Jeffrey Henning | May 1, 2017 | B2B Surveys, In the News, Retail Surveys

We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant.   But it’s not the technology that gets me most excited. Rather...

Consumers Want Retailers to Get More Personal

by Jeffrey Henning | Apr 28, 2017 | B2B Surveys, In the News, Retail Surveys

Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they want to, but that retailers understand and respond to their individual shopping behaviors. This consumer change is called...
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