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Building Loyalty Has Its Own Rewards

Building Loyalty Has Its Own Rewards

by Jeffrey Henning | Oct 13, 2019 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys

There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip. How much more do they spend? According to the June 2019 “C-Store Shopper Report: How to Fuel...
Mindtree Survey on the Role of  Chief Digital Officers

Mindtree Survey on the Role of Chief Digital Officers

by Jeffrey Henning | Oct 12, 2019 | B2B Surveys, Featured Brands, In the News, Worldwide Surveys

Mindtree, a leading IT services company with over 23,000 employees, has partnered with Researchscape International on a custom research project. Mindtree’s survey included data from 323 global business and IT professionals in the U.S. and U.K who work under a Chief...
Location, Location, Location | Building a Strong Patient Connection

Location, Location, Location | Building a Strong Patient Connection

by Jeffrey Henning | Oct 4, 2019 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News, Nonprofit Surveys, Professional Service Surveys

The majority of consumers (69%) have stayed with the same primary care doctor for three or more years, according to a survey of 1,000 American consumers from 4A’s Research and Researchscape, an agile market research consultancy. Once patients find a doctor they like,...
Guest Blog: Shock and Awe – A Guide to Creating A Customer Experience They’ll Talk About For Life

Guest Blog: Shock and Awe – A Guide to Creating A Customer Experience They’ll Talk About For Life

by Jeffrey Henning | Sep 29, 2019 | B2B Surveys, Employee Surveys, In the News, Small Business Surveys

…According to a Researchscape International study​, the top benefits of personalization include, improved customer experience (55%), improved brand perception (39%), and increased lead generation and customer acquisition (46%). Trust me. Personalization is how...

New RFP Research Provides Perspective on Agency-Client Relationships

by Jeffrey Henning | Sep 21, 2019 | In the News

Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip...

New RFP Research Provides Perspective on Agency-Client Relationships

by Jeffrey Henning | Sep 20, 2019 | In the News

Researchscape’s work was addressed by Chip Griffin and Gini Dietrich on the Agency Leadership Podcast, in which they discussed a collaborative project that was conducted along with the Institute for Public Relations, RFP Associates, and CommunicationsMatch. Read...
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