by Jeffrey Henning | Sep 29, 2019 | B2B Surveys, Employee Surveys, In the News, Small Business Surveys
…According to a Researchscape International study, the top benefits of personalization include, improved customer experience (55%), improved brand perception (39%), and increased lead generation and customer acquisition (46%). Trust me. Personalization is how...
by Jeffrey Henning | Sep 21, 2019 | In the News
Agency owners want clients to be happy with the results they provide – that’s one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip...
by Jeffrey Henning | Sep 20, 2019 | In the News
Researchscape’s work was addressed by Chip Griffin and Gini Dietrich on the Agency Leadership Podcast, in which they discussed a collaborative project that was conducted along with the Institute for Public Relations, RFP Associates, and CommunicationsMatch. Read...
by Jeffrey Henning | Sep 20, 2019 | B2B Surveys, In the News, Nonprofit Surveys, Retail Surveys
Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape International, personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39%...
by Jeffrey Henning | Sep 12, 2019 | B2B Surveys, In the News, Small Business Surveys
Many small salons business owners are evaluating and implementing software tools that not only enable them to remain competitive, but that also empower growth. To understand this shift and how it impacts our customers’ needs, DaySmart Software, the makers of Salon...
by Jeffrey Henning | Sep 10, 2019 | Blog, MRII
David Smith, Finn Raben, Adam Phillips, Reg Baker, and Vanessa Oshimam conducted depth interviews with industry leaders to better understand what we should be doing to showcase the value of our customer insights. At the ESOMAR Annual Congress in Amsterdam today, David...
