2020 Part Buyer Expectations Report

by Jeffrey Henning | Sep 4, 2020 | B2B Surveys, In the News, Manufacturing Surveys, Transportation Surveys

For Paperless Parts, Researchscape International surveyed 417 U.S. part buyers and engineers who buy prototype or production parts at their organization. The survey was fielded from July 21 to August 11, 2020, and is being used as a lead generator.” Read the...

Where Do You Stand with Cross-Channel Maturity?

by Jeffrey Henning | Aug 7, 2020 | B2B Surveys, In the News, Professional Service Surveys, Worldwide Surveys

In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about their thoughts on personalization in marketing. The study revealed that an overwhelming 99% of respondents agree that...

Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021

by Jeffrey Henning | Jul 23, 2020 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys, Travel Surveys

Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive Guide for Understanding the Mindset, Intent and Journey of the B2B Buyer to Drive Your Sales Team to Success. Based on a...

‘Here in my car, I feel safest of all,’ say US consumers in pandemic era

by Jeffrey Henning | Jul 9, 2020 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News, Transportation Surveys, Travel Surveys

Eighty percent of Americans said they feel most safe in their car, compared to any other form of transportation, according to a recent survey from research consultancy Researchscape. The survey, which was commissioned by vehicle subscription provider Fair, polled...

Using Bayesian Crosstabs to Improve Data Quality

by Jeffrey Henning | Jul 1, 2020 | In the News

End users of research often extrapolate from crosstab columns with small sample sizes, despite provided caveats. Unfortunately, such crosstabs overstate differences between subgroups. By adopting Bayesian averages, a technique that e-commerce companies use in product...

TCI Launches Third Annual Women’s Leadership in MA Impact Study

by Jeffrey Henning | Jun 18, 2020 | B2B Surveys, Employee Surveys, In the News

“TCI’s Women’s Leadership Study continues to inform our work to develop young women, encourage women to advance in their fields and to support women in leadership,” said Sandi Fenwick, chief executive officer at Boston Children’s Hospital. “We still can do so much...