In our survey for Uniphore, a conversational service automation (CSA) company, we asked 3100 consumers about their experiences of video fatigue during the COVID-19 pandemic, which has led to a huge decrease of in person meetings. The study, which asked 1,000 U.S. consumers and 2100 across Australia, India, Indonesia, Japan, Malaysia, Philippines, Singapore, UAE and Vietnam was completed in June 2021. Research found that distractions were readily available, and caused a great deal of problems to consumers on video calls, with participants admitted to doing a wide range of nonprofessional multitasking, personal tasks and other projects during video calls, including web surfing, online shopping and social media scanning. Read the full story at CXOtoday, Gulf Business, Express Computer, IT Wire, AIthority, ZDnet, The Edge Markets, New Straits Times, or JD Supra.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.