by Jeffrey Henning | May 15, 2020 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Travel Surveys
Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events and how brands can use them to reach consumers. The results were quite surprising; 49% of respondents have not watched...
by Jeffrey Henning | May 14, 2020 | In the News
In this summary of the first webinar in our series – The COVID-19 Reset: A Value-Based Strategic Path Forward – distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of...
by Jeffrey Henning | Apr 28, 2020 | In the News
As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape to give attendees an overview of the types of PR surveys and custom research they have been working on during the COVID-19 crisis, as well as their...
by Jeffrey Henning | Apr 28, 2020 | In the News
Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of...
by Jeffrey Henning | Apr 27, 2020 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys
According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale. Talend, which supports cloud and big data...
by Jeffrey Henning | Apr 13, 2020 | Blog, MRII
The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and Jen Dale of Inside Heads and MyVFF. I was lucky enough to moderate the session and got to curate some of the attendees’...
