Nine out of ten marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, nearly half of marketers surveyed intend to increase their budgets for personalization over the year ahead—with 80% planning to increase them “significantly” (by more than 10%).

Real-time personalization is defined as data-driven personalization completed in under one second. Making it work in today’s hyper-connected marketplace can be a challenge. However, with the help of related technologies, it’s coming at companies and consumers with force. Today, marketers feel web personalization is very important to their initiatives, and 51% of organizations surveyed have staff dedicated to working on personalization programs.

Read more at Banking Exchange.

Author Notes:

Researchscape International

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.