PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies

by Jeffrey Henning | Jan 14, 2020 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys

…The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate...

Dog Bandanas And Sunday Laundry: Chiefs Fans Lean On Superstitions To Help Their Team

by Jeffrey Henning | Jan 14, 2020 | Consumer Surveys, In the News, Major Media, MRX Surveys, Sports Surveys

“We classified 27% of the NFL fans that we talked with are at least a little superstitious,” says Jeffrey Henning who runs Researchscape, a Florida market research company.  “They often had very elaborate rituals that, for some reason, involved...

What Consumers Think About Loyalty and Rewards

by Jeffrey Henning | Dec 16, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys

…The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs. The 2019 survey was conducted...

Poor Credit Health Leads to Shame, Tears and Hurts Mental, Physical Health

by Jeffrey Henning | Nov 13, 2019 | B2B Surveys, Consumer Surveys, Finance Surveys, Healthcare Surveys, In the News

Credit Sesame, the leading financial health management platform, today announced new survey findings that reveal the toll poor credit health takes on mental and physical health for a majority of U.S. consumers. The most striking results from the survey found that...

Building Loyalty Has Its Own Rewards

by Jeffrey Henning | Oct 13, 2019 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys

There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip. How much more do they spend? According to the June 2019 “C-Store Shopper Report: How to Fuel...

Location, Location, Location | Building a Strong Patient Connection

by Jeffrey Henning | Oct 4, 2019 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News, Nonprofit Surveys

The majority of consumers (69%) have stayed with the same primary care doctor for three or more years, according to a survey of 1,000 American consumers from 4A’s Research and Researchscape, an agile market research consultancy. Once patients find a doctor they like,...