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TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact

TCI Releases Findings from its Annual MA Women’s Leadership Development Study, Shares Actionable Steps for Company Impact

by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, Employee Surveys, In the News

This is the second year TCI distributed the confidential online survey to companies of all sizes and industries throughout the state with the goal of understanding what’s working to develop, retain and advance women employees in Massachusetts. The 2019 survey was...
5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

by Jeffrey Henning | Jun 13, 2019 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys

Today’s consumer has higher standards for their experience than ever before—they want brands to anticipate their needs and deliver a tailored interaction. In a recent survey by Evergage and Researchscape, 85% of marketers reported that their customers have come to...
Five Key Gaps Limiting Visual Merchandising Confidence

Five Key Gaps Limiting Visual Merchandising Confidence

by Jeffrey Henning | Jun 3, 2019 | B2B Surveys, In the News, Retail Surveys

  How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated,...
Want To Retain Your Customers? Make It Personal

Want To Retain Your Customers? Make It Personal

by Jeffrey Henning | Jun 2, 2019 | B2B Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys, Worldwide Surveys

“Hold the pickle … hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974 Burger King commercial. Translated into in today’s modern terms, that means we want to personalize your experience....
5 Tips to Use First-Party Data from Consumer Calls to Enhance People-Based Marketing

Transforming Your Omnichannel Retail Strategy: A 4-Point Plan for Ecommerce Leaders

by Jeffrey Henning | May 16, 2019 | B2B Surveys, In the News, Retail Surveys

…Amazon, Apple and Facebook have trained consumers to expect personalization in their buying experience. A recent Evergage and Researchscape International survey found 87 percent of marketers experienced success with personalization yet think their organizations...
Taking a Modern Approach to BI

Taking a Modern Approach to BI

by Jeffrey Henning | May 3, 2019 | B2B Surveys, Cloud Platform Surveys, Employee Surveys, In the News

When legacy Business Intelligence (BI) solutions emerged, the goal was to simplify data access and analysis across an entire company. Sadly, the benefits of these solutions were never realized. Decades later, companies still aren’t seeing the adoption they...
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