Guest Blog: Shock and Awe – A Guide to Creating A Customer Experience They’ll Talk About For Life

by Jeffrey Henning | Sep 29, 2019 | B2B Surveys, Employee Surveys, In the News, Small Business Surveys

…According to a Researchscape International study​, the top benefits of personalization include, improved customer experience (55%), improved brand perception (39%), and increased lead generation and customer acquisition (46%). Trust me. Personalization is how...

4 Things Large Nonprofits Miss When Redesigning their Website

by Jeffrey Henning | Sep 20, 2019 | B2B Surveys, In the News, Nonprofit Surveys, Retail Surveys

Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape International, personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39%...

Top Takeaways from the 2019 U.S. Small Business Technology Trends Report – Salon and Spa Market

by Jeffrey Henning | Sep 12, 2019 | B2B Surveys, In the News, Small Business Surveys

Many small salons business owners are evaluating and implementing software tools that not only enable them to remain competitive, but that also empower growth. To understand this shift and how it impacts our customers’ needs, DaySmart Software, the makers of Salon...

A Recession Is Coming, but Many SMBs Aren’t Taking Precautions

by Jeffrey Henning | Aug 27, 2019 | B2B Surveys, In the News, Retail Surveys, Small Business Surveys

Economists don’t have a particularly bright view of the economy’s near future. Fears of a looming recession have been bubbling to the surface for some time, and experts are already expecting certain swaths of the population to be hit particularly hard this...

With Personalization, Less Can Be More

by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...

New RFP Research Provides Insights on Winning and Keeping Agency Clients

by Jeffrey Henning | Aug 14, 2019 | B2B Surveys, CEO Surveys, Employee Surveys, In the News, Nonprofit Surveys

New research from RFP Associates and CommunicationsMatch with support from Researchscape and the Institute for Public Relations delivers valuable perspectives on how agencies should look at business development and client retention. The new report, “The Impact...