In a recent survey of 1,763 small businesses conducted by Researchscape International and DaySmart Software, results indicate that small business owners are leveraging technology to offset challenges, increase growth and pump up cyber-security measures.

Sixty-three percent of survey participants reported an increase in sales between 2017-2018. Despite growth, many of the respondents continue to be concerned about growing their businesses and successfully handling the challenges of running a small business.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.