Economists don’t have a particularly bright view of the economy’s near future. Fears of a looming recession have been bubbling to the surface for some time, and experts are already expecting certain swaths of the population to be hit particularly hard this time around. Since SMBs are not immune to the effects of a large-scale economic downturn, a new study by BlueVine sought to learn how they’re preparing – and found that many aren’t preparing at all.
Conducted in partnership with market research firm Researchscape, BlueVine’s survey polled more than 1,000 U.S. small business owners about their thoughts on an impending recession, as well as what measures they were taking to weather its potential effects.
Read more at Business Forward, Business Daily News, or The Atlanta Small Business Network.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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