Personalization is key to standing out in an increasingly-crowded digital media environment. According to a study by Everage and Researchscape International, personalization leads to a 55% increase in visitor engagement, a 55% improvement in customer experience, a 39% improvement in brand perception, and increased conversion rates by 51%. Those are pretty significant numbers, and by ignoring them you could be leaving serious support from potential donors and advocates on the table.

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