Study: Gap Found Between Customer Expectations And Reality

by Jeffrey Henning | Apr 27, 2020 | B2B Surveys, Cloud Platform Surveys, Consumer Surveys, In the News, Worldwide Surveys

According to a Talend study released Wednesday, 63% of respondents said using data to better understand customers is a top business priority for 2017, with 80% of companies ranking it at an eight or above on a 10-point scale. Talend, which supports cloud and big data...

2020 Personalization Trends Survey: Participate Today

by Jeffrey Henning | Feb 24, 2020 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study [PDF] for the last six years… …Each year, the highly anticipated findings are cited by top business and industry publications –...

Businesses Building AI Applications Are Shifting to Open Infrastructure

by Jeffrey Henning | Feb 13, 2020 | B2B Surveys, Cloud Platform Surveys, In the News

…From a larger lens, the industry has witnessed a massive shift to open infrastructure. One study by Researchscape noted that 70% of companies are turning to open networking to take advantage of innovative technologies like AI. More so, as IT leaders continue to...

Personalization Results from 3 Leading Companies

by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need to treat them better.” It’s mutually beneficial – the more you know about your audiences, the more helpful and impactful...

Key Challenges With Personalized Marketing And How To Overcome Them

by Jeffrey Henning | Feb 11, 2020 | B2B Surveys, Employee Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys, Worldwide Surveys

…According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree that personalization helps advance customer relationships. Among these marketers, 70% claim that personalization has...

Marketers Are Starting to “Get” the Real Benefits of Personalization

by Jeffrey Henning | Feb 5, 2020 | B2B Surveys, Employee Surveys, In the News, Retail Surveys

According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and...