Chief Digital Officers Are More Secure In Their Jobs Than Often Assumed

by Jeffrey Henning | Jan 9, 2020 | B2B Surveys, Employee Surveys, In the News, Worldwide Surveys

Contrary to widespread thinking that the chief digital officer position has a short shelf-life, a large majority of business and IT professionals see their organization’s CDO as an effective change agent and champion for achieving digital transformation, according to...

What Consumers Think About Loyalty and Rewards

by Jeffrey Henning | Dec 16, 2019 | B2B Surveys, Consumer Surveys, Employee Surveys, In the News, Retail Surveys

…The report addresses top challenges facing CPG brands and retailers, including grocery and convenience stores and examines how they can improve their programs, better understand their data and adapt to changing consumer needs. The 2019 survey was conducted...

Top 10 Obstacles for Personalization and How to Overcome Them

by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Social Media Surveys

Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...

Chief Digital Officer Role Aiding Digital Transformation, Says Mindtree Study

by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Major Media, Worldwide Surveys

“With technology change accelerating, the CDO needs to master technologies like cloud and AI and deeply understand the business to be successful. They also need to understand organizational culture and navigate change management expertly to succeed.” The study, which...

Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey

by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Worldwide Surveys

Mindtree, a global technology services and digital transformation company, today published the results of a survey providing insights about the relevance and staying power of the Chief Digital Officer (CDO) position… …Unlike other published surveys about...

The Impact of the Agency Selection Process on Public Relations Programs & Outcomes

by Jeffrey Henning | Nov 24, 2019 | B2B Surveys, CEO Surveys, In the News, Nonprofit Surveys

In the spring of 2019 CommunicationsMatch and RFP Associates partnered with Researchscape International to conduct a survey of chief communications officers and senior executives at Fortune 1000 corporations and large non-profit organizations, regarding their...