How CDP is Defining Marketing Technology

Martechcube notes a survey we conducted, in which we discovered that one third of marketers claim that access to data is an issue when it comes to personalizing their advertisements. This is an important factor with the growing use of the Customer Data Platform in the marketing space.

Their article also highlights the increased importance of technology in the workplace, from the importance of Zoom during the pandemic, to the integration of CDP in sales and marketing systems.

Read the full article at Martechcube.

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