Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey

by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, Cloud Platform Surveys, In the News, Worldwide Surveys

Mindtree, a global technology services and digital transformation company, today published the results of a survey providing insights about the relevance and staying power of the Chief Digital Officer (CDO) position… …Unlike other published surveys about...

The Impact of the Agency Selection Process on Public Relations Programs & Outcomes

by Jeffrey Henning | Nov 24, 2019 | B2B Surveys, CEO Surveys, In the News, Nonprofit Surveys

In the spring of 2019 CommunicationsMatch and RFP Associates partnered with Researchscape International to conduct a survey of chief communications officers and senior executives at Fortune 1000 corporations and large non-profit organizations, regarding their...

Poor Credit Health Leads to Shame, Tears and Hurts Mental, Physical Health

by Jeffrey Henning | Nov 13, 2019 | B2B Surveys, Consumer Surveys, Finance Surveys, Healthcare Surveys, In the News

Credit Sesame, the leading financial health management platform, today announced new survey findings that reveal the toll poor credit health takes on mental and physical health for a majority of U.S. consumers. The most striking results from the survey found that...

Benchmark Study Reveals Open Infrastructure at the Core of Data Center Transformations

by Jeffrey Henning | Oct 31, 2019 | B2B Surveys, Cloud Platform Surveys, In the News

Cumulus Networks, the leaders in building open, modern, and scalable networks, today released research conducted by Researchscape International that shows IT leaders have reached the breaking point with proprietary infrastructure and open networking is their new norm....

The Rise of Artificial Intelligence in Marketing

by Jeffrey Henning | Oct 20, 2019 | AI and Machine Learning Surveys, B2B Surveys, In the News, Professional Service Surveys, Retail Surveys

…Studies have shown using AI to deliver personalized content on websites presents significant improvements in performance. One recent study, done by Evergage and Researchscape International reported a 63 percent improvement in conversion rates when marketers...

Building Loyalty Has Its Own Rewards

by Jeffrey Henning | Oct 13, 2019 | B2B Surveys, Consumer Surveys, In the News, Retail Surveys

There’s little doubt that loyalty programs pay off for c-store operators. Loyalty program members are known to purchase more, bringing a higher basket ring per shopping trip. How much more do they spend? According to the June 2019 “C-Store Shopper Report: How to Fuel...