Where Do You Stand with Cross-Channel Maturity?

by Jeffrey Henning | Aug 7, 2020 | B2B Surveys, In the News, Professional Service Surveys, Worldwide Surveys

In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about their thoughts on personalization in marketing. The study revealed that an overwhelming 99% of respondents agree that...

Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021

by Jeffrey Henning | Jul 23, 2020 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys, Travel Surveys

Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive Guide for Understanding the Mindset, Intent and Journey of the B2B Buyer to Drive Your Sales Team to Success. Based on a...

‘Here in my car, I feel safest of all,’ say US consumers in pandemic era

by Jeffrey Henning | Jul 9, 2020 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News, Transportation Surveys, Travel Surveys

Eighty percent of Americans said they feel most safe in their car, compared to any other form of transportation, according to a recent survey from research consultancy Researchscape. The survey, which was commissioned by vehicle subscription provider Fair, polled...

TCI Launches Third Annual Women’s Leadership in MA Impact Study

by Jeffrey Henning | Jun 18, 2020 | B2B Surveys, Employee Surveys, In the News

“TCI’s Women’s Leadership Study continues to inform our work to develop young women, encourage women to advance in their fields and to support women in leadership,” said Sandi Fenwick, chief executive officer at Boston Children’s Hospital. “We still can do so much...

Does Expertise Still Matter in the COVID Era?

by Jeffrey Henning | Jun 11, 2020 | B2B Surveys, Consumer Surveys, Government and Policy Surveys, In the News, Travel Surveys

…With so many of us listening to and relying on expertise to guide our thinking and decisions these days, we commissioned a research project with the help of Researchscape to uncover current opinions and perceptions about the value of expertise. Are more people...

Virtual Events During COVID-19: Untapped Opportunity

by Jeffrey Henning | May 15, 2020 | B2B Surveys, Consumer Surveys, In the News, Nonprofit Surveys, Travel Surveys

Using Researchscape, an agile market research consultancy, 4A’s Research surveyed 1048 people to learn about consumer participation in online events and how brands can use them to reach consumers. The results were quite surprising; 49% of respondents have not watched...