How CDP is Defining Marketing Technology

by Jeffrey Henning | Nov 10, 2020 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys

Martechcube notes a survey we conducted, in which we discovered that one third of marketers claim that access to data is an issue when it comes to personalizing their advertisements. This is an important factor with the growing use of the Customer Data Platform in the...

Health Crisis Makes Digital Readiness a Priority

by Jeffrey Henning | Nov 10, 2020 | B2B Surveys, Employee Surveys, In the News, Real Estate Surveys

We conducted a survey for States Title to discover the current and future needs of the real estate industry. We surveyed 256 real estate professionals across the industry in the fields of lenders, real estate agents, and title agents. The survey was conducted online...

70% of U.S. Consumers Will Actively Seek Promotions and Coupons When Holiday Shopping This Year

by Jeffrey Henning | Oct 20, 2020 | B2B Surveys, Consumer Surveys, Holiday Surveys, In the News, Retail Surveys, Travel Surveys

In our survey of 1041 consumers for Revionics, an Aptos Company, a majority of shoppers were looking to maintain their shopping habits of years past, with 45% of shoppers deciding where to shop based on discounts offered. This survey was fielded from September 24 to...

2020 Part Buyer Expectations Report

by Jeffrey Henning | Sep 4, 2020 | B2B Surveys, In the News, Manufacturing Surveys, Transportation Surveys

For Paperless Parts, Researchscape International surveyed 417 U.S. part buyers and engineers who buy prototype or production parts at their organization. The survey was fielded from July 21 to August 11, 2020, and is being used as a lead generator.” Read the...

Where Do You Stand with Cross-Channel Maturity?

by Jeffrey Henning | Aug 7, 2020 | B2B Surveys, In the News, Professional Service Surveys, Worldwide Surveys

In a study conducted for Evergage, a Salesforce company, we surveyed 326 marketing professionals across a range of locations and industries, about their thoughts on personalization in marketing. The study revealed that an overwhelming 99% of respondents agree that...

Mission Control Marketing Releases Research Report That Analyzes B2B Buying Intent in 2020 and 2021

by Jeffrey Henning | Jul 23, 2020 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys, Travel Surveys

Mission Control Marketing, a strategic B2B marketing agency, today released an original research report, Driving B2B Sales in 2020: The Definitive Guide for Understanding the Mindset, Intent and Journey of the B2B Buyer to Drive Your Sales Team to Success. Based on a...