by Jeffrey Henning | Dec 27, 2016 | Blog
Most survey news releases simply include a summary of key findings of the survey, without accompaniment. Modest additional effort can create news releases more likely to be picked up. Optimizing Releases for Reporters “Surveys are great for me for a blog post...
by Jeffrey Henning | Dec 20, 2016 | Blog
For representative results, it is more important that sampling be well designed than that there be thousands of responses. Unfortunately, this is a distinction that most reporters ignore and that many researchers, in the interest of minimizing costs, obscure....
by Jeffrey Henning | Dec 15, 2016 | Blog, Consumer Surveys, In the News, MRX Surveys, Sports Surveys
Just over one third of respondents (35%) are very or completely satisfied with the National Football League, while a quarter (24%) are not at all satisfied or only slightly satisfied. Comments as to why fans are or aren’t satisfied with the NFL: “After...
by Jeffrey Henning | Dec 13, 2016 | Blog
The typical survey reported in the 2016 corpus of news releases has 1,000 respondents (median size), with 73% having 500 or more responses, 55% having 1,000 or more responses, and 35% having 2,000 or more responses. The smallest sample size was 98 responses. The more...
by Jeffrey Henning | Dec 6, 2016 | Blog
Writing a questionnaire for a newsmaker survey is different than designing a customer satisfaction or general market research survey. Such general surveys are often academic, clinical, even boring: in contrast, with a newsmaker survey you are looking for punch and...
by Jeffrey Henning | Dec 5, 2016 | Blog
I’m old enough to remember typing pools – though not old enough to remember when the secretaries in them were using typewriters. They were using word processors – not software like Microsoft Word but hardware like the Wang OIS, a dedicated system for timeshared word...
