by Jeffrey Henning | Mar 16, 2017 | Blog
The GreenBook team and assorted volunteers are now hard at work on designing the next wave of this twice-annual study state of the research industry. Which reminded me that, for the 19th edition of the GreenBook Research Industry Trends Report, I had documented the...
by Jeffrey Henning | Feb 28, 2017 | Blog
Today, surveys are too often approached in isolation, when they should be part of a larger research design, whether making up the meat in a qual sandwich or acting as one course in a 9-course meal. One way to narrow the goal for a particular survey is to place it in...
by Jeffrey Henning | Feb 21, 2017 | Blog
Market research is often reduced to two methods: surveys and focus groups. Of these, surveys are by far the most popular, thanks to the relative ease with which they can be conducted using free editions of online survey systems. Yet the headlong rush to conduct...
by Jeffrey Henning | Feb 14, 2017 | Blog
Recently a client asked us to do a factor analysis prior to a cluster analysis. A what before a what?! Cluster Analysis Let’s start with cluster analysis. Ray Poynter has two great introductions that he has written over the years– Five tips about segmentation in...
by Jeffrey Henning | Feb 6, 2017 | Blog
For an ad-supported website that was losing market share to competitors, Researchscape streamlined the Web Acceptance Model and updated it to follow question-design best practices. (Castañeda, J. Alberto, Francisco Muñoz-Leiva, and Teodoro Luque. “Web Acceptance...
by Jeffrey Henning | Feb 3, 2017 | Blog
With Super Bowl LI right around the corner, many are curious as to how the fans feel about the big game, the teams, and the players who will be taking to the field Sunday night. Toluna and Researchscape surveyed over 1,000 Americans about satisfaction with the NFL and...
