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9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study
(Updated to reflect new citation April. 19, 2022) As organizations seek to drive better relationships with their customers and prospects across...
VisitPay Finds Medical Bills are High Stress, Low Priority in COVID Era
Updated to include recent citations. We surveyed 1661 US consumers from November 10-13, 2020 for VisitPay, in order to get a better understanding of...
TCP Software’s “State of the U.S. Workforce” Survey Finds Significant Workforce Management Tech Gap Exists in Modern Businesses
On behalf of TCP Software we surveyed 304 U.S. managers and executives for their study The State of the U.S. Workforce: Bridging the Tech Gap to...
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GE Profile™ Launches First-of-Its-Kind Turkey Mode to Ease Cooking Stress for the Most High-Pressure Meal of the Year
A Researchscape survey for GE was used to help market a new mode for ovens, Turkey Mode. The study, conducted online from October 8 to 14, 2021,...
Report: 81% of Online Retailers Increase AI Budget To Boost Holiday Sales
To get a multi-faceted analysis of the 2021 eCommerce outlook in our recent survey for analytics company Anodot: 2021 eCommerce Outlook Report: A...
Greenlight CEO Says Latest App Seeks To ‘Empower More Parents To Start Investing’
Our survey for the money app for families Greenlight, was recently highlighted in an article discussing the growing importance of financial literacy...
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Shoppers May Shun Retailers with Poor Product Suggestions
Email marketing is one of the most evergreen retail tactics. It's also one of the most targeted forms of messaging since recipients opt-in and often...
INCREASING B2B SOCIAL SCREEN TIME WITH VIDEO
For B2B brands, engaging buyers in social conversations early in the buying process can help them get ahead of the competition. Videos are a key way...
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which...
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Global Expansion Meets Domestic and International Challenges
Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12...
Personalization Is Drawing Near Mainstream While Many Marketers Remain Stuck At The Basics
Personalization has a high priority among digital marketers in the US. As a result more than 85% of marketers are now serving up relevant...
Study: Marketers Use Personalization Tactics Most on Email
A study of 250 marketers by Evergage and Researchscape found that email (67%) and websites (56%) were by far the two most popular marketing channels...
Oatly Asks Big Dairy to Put Its Money Where Its Mouth Is on Climate Claims
For plant based milk producer Oatly, we conducted an online survey of 1,178 U.S. teens and adults aged 14 and up, from April 29-30, 2023. The goal...
Survey Results: The State of Content Planning In 2024
We conducted an online survey [PDF] of 168 respondents for WG Content from October 17 to November 27, 2023. When asked how their organization...
Boxed Water™ National Survey Reveals Recycling Apathy Among Gen Z/Millennials
We conducted a survey of 1016 US adults from November 3-6 for Boxed Water™, to better understand the mindset today's adults have towards recycling....