We conducted a global video survey for Cloudinary between February 27 and March 12, for which we surveyed 303 web developers, marketers and other executives in 15 different countries. One interesting statistic was that brands are increasingly relying on video to build trust and confidence (78%), and that by using video they are able to boost market awareness (65%). Ease of use leads to an increased willingness to use video in marketing, with 49% of respondents who published videos quickly stating they were completely likely to use videos again in the future.

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Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.