We conducted a global survey about video marketing for Cloudinary between February 27 and March 12, for which we surveyed 303 web developers, marketers and other executives in 15 different countries. Brands are increasingly relying on video to build trust and confidence (78%), boost market awareness (65%), and drive purchase behavior (54%). More brands finding it challenging to create variants of videos for different devices and channels (58%) than to create original videos in the first place (46%). Our research discovered that seven out of ten (69%) brands host user-generated content (UGC) in order to raise audience engagement (79%), provide authentic user experiences (63%), and improve SEO (44%).
Read more on Agility PR, IAVC World, Digital Media Net, CMSWire. And review Cloudinary’s unique, video-infused infographic.
Related
Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
Related
