Improving the Respondent Experience

Improving the Respondent Experience

by | Feb 28, 2023 | Blog

Respondents are the life blood of survey research, and we regularly conduct research to serve them better. One item that surprised some attendees of my MRII ESOMAR webinar on questionnaire design was the volume of rich responses that I get to my survey closing...
The Ideal Survey Length

The Ideal Survey Length

by | Jan 31, 2023 | Blog

In a recent webinar, Aaron Platshon said in regard to survey length: “Eight minutes is the new ten minutes.” The advice had been to shorten surveys to ten minutes, but that’s no longer good enough.

Source Of Truth: Recession Fears Present an Opportunity For Employers To Lend Support

Source Of Truth: Recession Fears Present an Opportunity For Employers To Lend Support

by | Jan 27, 2023 | B2B Surveys, Consumer Surveys, E-Commerce Surveys, Employee Surveys, Finance Surveys, Healthcare Surveys, In the News

We conducted a series of surveys for Alegeus to help understand the investment challenges facing consumers. These studies found that many employees base their benefits around CDH accounts and FSA’s. One study, conducted from October 14-16, of 1175 US consumers...