We conducted the Cloudinary Global E-Commerce Survey, polling 2,693 consumers across Australia, Germany, the UK, and the US between March 27 and April 11, 2023. The study aimed to better understand the generational trends and factors that influence shopper’s habits in the process of buying products online. We found that 57% of respondents shop exclusively online, with the entire process, from research to delivery taking place digitally. In addition we found that nearly a third (30%) of respondents reported that they returned goods because the products did not look as expected on the website, and 46% of respondents reported abandoning carts of clothing/shoes because they were unsure if the items would fit.

Read more at MarTechCube, Chain Store Age and Street Insider.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.