We conducted the Cloudinary Global E-Commerce Survey, polling 2,693 consumers across Australia, Germany, the UK, and the US between March 27 and April 11, 2023. The study aimed to better understand the generational trends and factors that influence shopper’s habits in the process of buying products online. We found that 57% of respondents shop exclusively online, with the entire process, from research to delivery taking place digitally. In addition we found that nearly a third (30%) of respondents reported that they returned goods because the products did not look as expected on the website, and 46% of respondents reported abandoning carts of clothing/shoes because they were unsure if the items would fit.

Read more at MarTechCube, Chain Store Age and Street Insider.